Badger Music & Arts Festival
Hartsel, Colorado
Sold-out 2026 festival
7.49× return on ad spend
Marketing spend: 8% of ticket revenue
Badger is a festival our team helps run. We built these systems for the event and used them through ticket sales and festival operations.
The 7.49× figure is the reported return on ad spend for the campaign. It is an observed result, not a claim that advertising or the systems alone sold the festival out.
Marketing budget guideline: 15–20% of potential gross ticket revenue. That guideline is a planning range for potential gross at sellout, published by Bauer Entertainment Marketing. It is not a measured industry average, and it is not the same denominator as the 8% figure, which is marketing spend as a share of ticket revenue. The two are shown together so the comparison is labeled, not calculated. Source: Bauer Entertainment Marketing.
Objective
Sell out the 2026 festival.
Scope
Furnus built the festival's complete digital operation:
- Website, brand identity, and brand voice
- Native ticketing: customer accounts, QR codes, buy-now-pay-later, and a mobile gate-scanning app
- Emergency response plan, published on the site
- Forum with two-way Discord sync
- Instagram contest tracking
- Press kit and brand guidelines
- Marketing attribution across Pixel and Google
- Organizer portal: department workflows, sortable communications, artist metrics for the booking team
Results
- Sold-out 2026 festival
- 7.49× return on ad spend
- Marketing spend at 8% of ticket revenue
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